Advertising Standards for EROs and Efile Providers

The IRS provides guidelines and rules which govern any advertising that the ERO may produce.  Among the rules, is that an ERO may not misrepresent the timeframe in which a refund might be processed and received by EFiling.  The following misrepresentations are examples of what NOT to advertise:

24 Hour Refunds & Last Pay Stubs Welcome! This same business states over the phone that they will file the return using a pay stub.  Can the IRS enforce its own rules?

This implies that a person will receive their actual REFUND within 24 HR.  An impossibility at this time. 

What could be faster than a 24 HR tax refund?

The sign at the bottom right correctly states Instant Tax Refund Loan, the banner at the top makes no mention of a "loan"